International Franchising

What is Franchising?

Franchising is a way for people to be in business for themselves but not by themselves. When you buy a franchise you are buying the rights to operate a business under an established brand name using an established business system or format. It enables independent business owners to be part of a network that works together in a defined way to provide goods or services to customers. In business format franchising the franchisor prescribes the operating format for the business, and takes responsibility for managing and developing the franchise network. The franchisee receives access to the franchisor’s system and brand, and the right to use intellectual property such as trade marks, business and operating systems and procedures, copyright materials and know how in the business.

Why Franchise?

Buying a franchise enables people to own and operate a proven business with a reduction in financial risk.  Four key risk reducing advantages of franchising are;

1. Access to an Existing and Proven Business Model. A franchise system provides immediate access to an established and proven business system.
2. Developed Products and Services. There is no need to spend time or money developing products or services for you business.  A range of products and the means to produce them are immediately available to you.  The ongoing research and development of product is implemented and actioned for you.
3. Training and Business Advice.  As training and business advice are readily available in a franchise system, direct experience in this particular type of business is not vital. There are however a number of personal attributes and skills that are required in order to run a franchised business.
4. Access to Established Marketing Tools. A franchise system gives you access to established marketing and advertising initiatives. Being part of a network of similar businesses increases brand credibility and generates confidence amongst consumers. As a group it is possible to initiate national advertising and marketing campaigns more cost effectively than would be possible as an individual business. These advantages will not necessarily guarantee success, however, compared to the risks associated with starting a business with little or no knowledge or experience of the market, the learning curve is significantly less steep.

Why a My Name Label Franchise?

Women often find themselves trying to juggle both the demands of the family and of their career or workplace. Have you ever felt that one suffers at the expense of the other? Workplaces are not always family friendly and this means that women often need to make compromises between work life and family life.

My Name Label is an ideal business for women who are looking for a better balance between work and family.

My Name Label is a home based, owner operated e-business, which markets, manufactures and dispatches a range of personalised name label products via an on-line order placement and processing system.

• No “shop front” required.
• The business requires a minimum of 25m2  in your home to operate.
• Flexibility to make working hours compliment the demands of the family.
• Established product range that meets a relevant consumer need.
• Order placement and fulfilment operated and managed via the My Name Label website.
• Ideal as a secondary income for the family.

My Name Label Culture.

At My Name Label we have gone to a lot of trouble to develop business processes and systems that make the day to day running of the business efficient and manageable. We understand the desire, or need, to have a career and the enjoyment of parenting without compromise.   We also understand that helping other mothers feel more organised and in control of the little things such as minimising lost property by effectively labelling things can make a big difference. In order to do this we thrive on efficiency, exceptional attention to detail, and unsurpassed customer service.

Who are we looking for?

Women who are looking for a balance between work and family. There are many criteria used to evaluate the suitability of applicants some of which are detailed below;

• Self motivated
• Preparedness to follow an established business system
• Exceptional attention to detail
• An aptitude for design
• Preparedness to work unusual hours

What does it cost?

Initial Cost. The approximate cost to start a My Name Label franchise is AUS $80,000 - $90,000. This cost includes equipment, computers, legal fees, office requirements, brochure printing, launch advertising, training, franchise fee etc. If any of these requirements already exist the set up costs may be reduced.

Ongoing Costs. My Name Label franchisees are responsible for all operating expenses of their business as well as an ongoing royalty fee of 8% of gross sales per month. The royalty fee is payment for the continued use of the My Name Label trademarks, design, management support, manuals and product design and development.

Current Opportunities.

We are actively looking for franchisees in the following markets;

• United Kingdom
  • Midlands
  • Northern England or Scotland
• Germany
• Canada

The Selection Process.

If you are interested in a My Name Label franchise please download and complete the application form and the questionnaire and return it to My Name Label. We will then;

• Review your application form and questionnaire and consider your potential suitability.
• Contact you if we need to clarify any details or have any questions.
• Contact you to arrange an interview if your initial application meets our selection criteria or notify you if it does not.

If the application proceeds it will be necessary for you to sign a confidentiality agreement and for My Name Label to provide you with a Disclosure Document.

Need further details?

If you would like further information please email the Franchise Development Manager at franchise@mynamelabel.com.au